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BMW North America deserve their F rating on the BBB. Look at the way they handled the HPFP issue a few years back.
Look how they are NOT handling the diesel EGR issue right now in the US. Nearly eight months after the issue was first acknowledged, I can't find a single car in the US that has needed parts that has been fixed. All the replacements are being held in Europe and the waiting time can be five days to five months.
Still, BMW are not the only ones to play fast and loose with their customers. A short list off the top of my head:
GM: ignition locks; 3.4 V6 head gaskets
Toyota: engine sludge
Honda/Acura: transmissions that self destructed
Merecedes Benz: transmissions that self destructed (somehow, they even defeated the class action suit)
Jaguar: crappy water pumps 2011-2015.
Ford: tire pressures below Bridgestone's minimum leading to Explorers crashing.
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