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I'd prefer a regular rental car over a new Rio.
Your availability and pickup options also matter. For travelers flying into an airport, they are looking for options that offer free curbside dropoffs, then the less convenient options, the more convient you can make pickup/drop the better you will do imo. Those that offer that good service will get more traffic.
As per cars, I don't think econoboxes will do well on Turo vs Rental companies. I'm sure they can do okay, but I think the niche vehicles that are higher priced at rental companies are where it's at. SUVs, Convertibles, Luxury cars, sport cars are where more Turo renters would be looking.
But i'm just guessing, not real data. It will also depend on the area/market.
LAX seems to be a busy market for Turo.
Cars in my area (West Palm Beach) seem overpriced, so perhaps there is a real opportunity there, just not sure if the demand is there, or what would be more in demand.
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