Quote:
Originally Posted by dimabimmer
Would you care to explain how a Bugatti at a price tag of $1.7 million sold at a loss to a company?
Maybe at a loss to a customer, but not the company.
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Each Bugatti Veyron sold didn't lose money for VW, the Veyron project as a whole did. Each Veyron that was sold lowered the cost of the project all the way up to Veyron #450. So when you do the math, total loss over total units sold, it comes to about a loss of $6.25 million/Veyron. If VW were to keep selling Veyron's, they would eventually break even and make profit.