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Originally Posted by JesseSRQ
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Originally Posted by chrisny
Amazing just how high the buyout can be compared to market value, isn't' it? But that's what leads to good lease prices, so I won't complain.
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I always thought BMW kept the buyouts unrealistically high to discourage customers from buying the cars. They want to get leased cars back into the CPO program to make a second round of profit on the transaction price, warranty, and financing. |
A little bit of both maybe. They sell (lease) a hell of a lot more cars with the high residuals and resulting low lease prices. Wasn't always this way. I can remember when Audi had better sticker and lease prices on comparable cars. Now, seems they can't touch BMW lease prices, even when their sticker is lower..., nor can most of the other luxury brands. I think it's more about market share and pushing volume than it is about discouraging people from buying them out, though maybe that provides a secondary bonus too.