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      09-26-2019, 02:24 PM   #35
The Automotive Enthusiast
Retired BMW Genius
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Drives: 2018 Audi S5 Coupe
Join Date: Apr 2010
Location: DMV

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Quote:
Originally Posted by GenXer View Post
I just think it's wrong to charge customers for something that's already installed on their car. This isn't like Satellite radio or cellular/satellite phone subscription. This is like paying a fee to unlock a level in a video game.

Verizon used to charge a tethering fee to pair your phone with a tablet or computer. This practice no longer exist because people aren't buying it.

It's not like they offer you a pro-rated refund on portions you don't use when you trade in your car especially when you paid $300 for Carplay.

Then again, they don't offer refunds on extended prepaid maintenance either even if you never even use it once!
This is a way for them to cut costs. Every car will have all the hardware required and needed to activate every feature that BMW offers. No more having to spec the car and having to order it. BMW doesn't have to order specific parts for specific cars.

Quote:
Originally Posted by Obioban View Post
Subscription software receives security updates, new features, patches, updates for new hardware/OSes, etc. These all have costs to the software developer. That is not at all what BMW is doing here-- they're charging you a monthly service to be able to use a feature on the car that exists either way (which costs them nothing).
There is a cost to BMW. The cost of the hardware. What this does is just make to easier for BMW to make money because they'll just put cars on the lot. It doesn't matter kind of of spec it is. You'll just activate what options you want. They may just have the regular car and the M Sport car but other than that, I don't see anything else that is required to be different.
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