Quote:
Originally Posted by rhinosaur
Not only am I wrong but I guess Adrian Van Hooydonk was also wrong in an interview I read.
I have a different view on what a flagship (or core) product is… You say it is the largest, quickest, most expensive, I say it is the one that is a best match with what the brands stands for. When I think of BMW I never think of a 760Li boat, even if it is the most expensive, the biggest, but not necessarily the best…
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I would certainly agree that the 5 is a core product representing what the brand stands for, but not fitting the definition of a flagship as I have understood it.