Quote:
Originally Posted by LOW4LYF
Quote:
Originally Posted by Dog Face Pony Soldier
The entire concept of "too many models" is lost on me. More choice is simply better for the consumer! If budget gets in the way then screw the EVs I say. Do these "car Karens" also complain there's too many flavors of ice cream? Too many kinds of beer? Too many variations of pizza? Complaining about too many car models is the epitome of a first-world problem.
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It's not...
https://medium.com/swlh/why-overwhel...r-670d01103bf3
Less is sometimes more! |
I'm a career salesperson so I literally practice this theory (and profess to those I lead) all day everyday. I have 2 comments...
1. Arguably the reason for salespeople to exist is to guide people through the closing stage as efficiently as possible. I'm hiring people to help customers learn the best solutions for them. This is their/our damn job! BTW... Salespeople hate losing this discovery phase because they know their chances of closing are greatly diminished when they don't offer a competitive solution that works for the consumer.
2. The auto industry isn't a simple marketplace that allows one manufacturer to simplify the options to any meaningful degree. Even if a manufacturer cuts their models, there are other manufacturers, plus trim levels, option packages, individual options, dealer-installed options, etc.. There are still so many options when purchasing a vehicle my point 1 still applies.
My belief is people don't want THEIR options minimized, they just want all the options they'd never pick eliminated*. Any automotive enthusiast should be scared as hell by this concept because most car buyers aren't enthusiasts. 💡
* there's the salesperson's job coming up again!