Quote:
Originally Posted by Dog Face Pony Soldier
I'm a career salesperson so I literally practice this theory (and profess to those I lead) all day everyday. I have 2 comments...
1. Arguably the reason for salespeople to exist is to guide people through the closing stage as efficiently as possible. I'm hiring people to help customers learn the best solutions for them. This is their/our damn job! BTW... Salespeople hate losing this discovery phase because they know their chances of closing are greatly diminished when they don't offer a competitive solution that works for the consumer.
2. The auto industry isn't a simple marketplace that allows one manufacturer to simplify the options to any meaningful degree. Even if a manufacturer cuts their models, there are other manufacturers, plus trim levels, option packages, individual options, dealer-installed options, etc.. There are still so many options when purchasing a vehicle my point 1 still applies.
My belief is people don't want THEIR options minimized, they just want all the options they'd never pick eliminated*. Any automotive enthusiast should be scared as hell by this concept because most car buyers aren't enthusiasts. 💡
* there's the salesperson's job coming up again!
|
Back in the days we had just the 3, 5 & 7 Series. Back in the day's you knew why you driving a BMW.
My first 7 Series 23 years ago was just wow!!! My second 7 Series was also great and top of the line!
Those day's are over since BMW wanted to be the German Toyota.
Now you spending 100K for a BMW and 2 Months later they announce another better Version.
BMW just isn't exciting anymore as it was long time ago. I drove BMW only for over 20 years but wouldn't mind to try another brand just because the brand is super washed out.
Hope they will be special again at some point.