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      10-27-2010, 11:40 AM   #6
grasso06
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Drives: 2008 528i, 2011 535i (ordered)
Join Date: Apr 2010
Location: California

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I spoke with an employee I know who works at a BMW dealership and he said that the invoice price is at least several thousand dollars above their dealer cost. For example, a car with a MSRP of ~$50,000 has an invoice somewhere around ~$45,000, while the actual dealer cost is ~$41,000. He couldn't stress enough that the invoice price is a made up number used as a negotiating tactic. Rarely will dealers ever sell you a car for near their actual cost...both the dealer and the salesperson need to make money! The MRSP price guarantees that the sales person will make commission (over the invoice price) while the invoice price brings profit to the dealer (over the dealer cost).
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