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      02-27-2024, 03:17 PM   #1
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Apple cancels work on electric car

Laughable and predictable.

It’s too hard. They aren’t up for it nor are they capable of it.

https://www.reuters.com/technology/a...ts-2024-02-27/

Last edited by chassis; 02-27-2024 at 08:28 PM..
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      02-27-2024, 03:34 PM   #2
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Laughable and predictable.

Itís too hard. They arenít up for it nor are they capable of it.
They are not in the mood to lose billions a year on EVs.
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      02-27-2024, 03:48 PM   #3
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After discovering most of my music disappeared from my iPhone, except for the songs I purchased from Apple, this past week I'm onto the "Apple way". You drive to your destination and when you go to return home your batteries are locked out and there is a message from Apple that you need to buy the Apple return trip package.
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      02-27-2024, 04:32 PM   #4
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Quote:
Originally Posted by Car-Addicted View Post
After discovering most of my music disappeared from my iPhone, except for the songs I purchased from Apple, this past week I'm onto the "Apple way". You drive to your destination and when you go to return home your batteries are locked out and there is a message from Apple that you need to buy the Apple return trip package.
Car to elaborate in off topic so we can hear about this? I have an Ipod that's full of music that I did not buy from Apple. and would hate to loose it next time I plug in to add more music.

Apple can always just join and contribute to a company like Tesla or Rivian, it would be foolish for them to try and build a car.
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      02-27-2024, 04:38 PM   #5
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Apple has a pretty sweet deal with Apple Car play being on just about anything with wheels. Depending on the license deal they may be making more on the tech than the EV companies are on the whole car.
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      02-27-2024, 04:55 PM   #6
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Too technical for child labor.
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      02-27-2024, 05:00 PM   #7
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Without tax and manufacturer incentives, EVs would have died a decade ago.
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      02-27-2024, 05:06 PM   #8
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Originally Posted by M-technik-3 View Post
Car to elaborate in off topic so we can hear about this? I have an Ipod that's full of music that I did not buy from Apple. and would hate to loose it next time I plug in to add more music
I think we are OK here especially since it's (General Automotive (non-BMW) Talk + Photos/Videos) I have no clue how this happened. I know my music was all there in January but last week I noticed my iPhone connected via Apple Car play to my Toyota Tacoma was playing all the same songs over and over again in "shuttle". All my music was intact on my ipad but I was down to 30 or so songs on the iPhone. I found that Apple has replaced iTunes with iMusic. I had iTunes set up to do auto back ups. I suspect that is where the problem started. I did everything I could do to get either my iPhone or iPad to show my music on iMusic with no luck. I read about 20 posts on the issue and still no luck. iPad had addition issue in that the connector is not compatible with any of our windows workstations. I have a Apple iMac graphics workstation that I could connect the iPad but I still couldn't get the iMusic to see the songs. I did a little home work and found that there are about 50 programs out there to work around Apple. I went with iMazing and in about 10 minutes the iPad and iPhone were sync'ed and the music now shows up in iMusic.
My conclusion is that Apple is trying to force you into Apple Music. I'm not playing. Sad that I had to pay for a third party program to fix this but that is the way of the world these days.
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      02-27-2024, 05:08 PM   #9
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Too technical for child labor.
That's cold but sadly funny.
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      02-27-2024, 05:25 PM   #10
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^
The hypocrisy is grotesque. Thousands upon thousands of recently arrived children are now with their new owners.
Sex and or labor slaves.
Fact. Not a theory.
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      02-27-2024, 08:54 PM   #11
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Dammit, and I had the trademark on "iCar".
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      02-27-2024, 09:14 PM   #12
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This endeavor never made sense to me. It would have been an absolute master scale venture. They already have a solid software presence with Carplay. Even if the market for EVs was on fire I just didn't see them scaling up and being successful in this market.
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      02-28-2024, 06:56 AM   #13
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Dammit, and I had the trademark on "iCar".
I guess you will have to fall back on your income as a retired child prodigy to get you through your golden years.
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      02-28-2024, 04:38 PM   #14
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This story from Macrumors is very insightful:

https://www.macrumors.com/

TLR;

"Looking back at the *Apple Car*'s history, it's clear that the multiple leadership changes and almost yearly redirects of the project ultimately led to Apple's decision to end work on developing a vehicle.

Apple executives were never quite convinced of the viability of an *Apple Car* because of the enormous cost and safety risk involved with autonomous driving capabilities, and there was no one at Apple that was able to bring it to fruition."
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      02-28-2024, 07:27 PM   #15
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Quote:
Originally Posted by cfm56d7b View Post
This story from Macrumors is very insightful:

https://www.macrumors.com/

TLR;

"Looking back at the *Apple Car*'s history, it's clear that the multiple leadership changes and almost yearly redirects of the project ultimately led to Apple's decision to end work on developing a vehicle.

Apple executives were never quite convinced of the viability of an *Apple Car* because of the enormous cost and safety risk involved with autonomous driving capabilities, and there was no one at Apple that was able to bring it to fruition."
Translated: it's real work and hands need to get dirty.

Nothing a tech company wants to be involved with.
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      02-29-2024, 07:48 AM   #16
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I think the reality of it is that autonomous self driving is decades away from being safe, and all the EV start ups that aren't named Tesla are pretty much doomed to C11 Bankruptcy. Apple likely saw this, decided to do as much work that was IP development as they could to leverage in the future, and limit their total losses on trying to tool up to build cars.

They also likely did market research and found their target buyers for an Apple Car are either already Tesla owners (and would be hard pressed to be pulled away by a higher priced Apple product), or don't make enough money to afford a premium priced Apple car, they stretch their budgets to buy the $1000 apple phones every year or two.
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      03-01-2024, 12:56 AM   #17
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Quote:
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I think the reality of it is that autonomous self driving is decades away from being safe, and all the EV start ups that aren't named Tesla are pretty much doomed to C11 Bankruptcy. Apple likely saw this, decided to do as much work that was IP development as they could to leverage in the future, and limit their total losses on trying to tool up to build cars.

They also likely did market research and found their target buyers for an Apple Car are either already Tesla owners (and would be hard pressed to be pulled away by a higher priced Apple product), or don't make enough money to afford a premium priced Apple car, they stretch their budgets to buy the $1000 apple phones every year or two.
Yes, but it depends on how far they want to go in that direction and just how "autonomous" they want to make it. The bigger picture IMO is that starting a new automotive company is a huge endeavor. The investment in production lines, tooling, manufacturing, certification and production, etc., this is a gigantic undertaking. Tesla has done it...so far, but as other manufacturers spool up their manufacturing and design capacity for EVs...it remains to be seen if Tesla can survive the competition that will be coming in the next decades. Keep in mind, what Tesla has accomplished is nothing short of starting up a big automotive manufacturer in a world that hasn't seen any real movement in this respect for decades.

To be successful, Apple would need to go into this headfirst, crazy investment and money would need to be generated, they would need to bring something useful to the industry and then need to be able to continually improve that or expand markets.
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      03-01-2024, 05:37 AM   #18
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Tesla had the benefit of government grants, and the carbon credit market being created basically only for them. It was SUPER corrupt. But like you pointed out, the investment needed to actually start building cars is huge, and apple wouldn't get any of the govt money or limitless VC that Tesla got.

Apple's only real shot at it would be to have bought the remnants of a company like Rivian for pennies on the dollar, but for some reason they keep throwing rivian a lifeline despite its clearly imminent failure.
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      03-01-2024, 09:59 PM   #19
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Jobs was Apple. Wonder what he would have to say about this fiasco, the moronic nerd helmet, etc.
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      03-02-2024, 03:14 AM   #20
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Itís all about the self driving.

What hell is that. Thankfully itís another 10+ years away. Rejoice.

Electric cars. Self driving cars. Horrendous.

Our era is over soon forum friends. Maybe 10 years. Itís ok. Iíll be an old man by then that may benefit from self driving. Though I truly hope not.
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      03-02-2024, 08:40 AM   #21
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Quote:
Originally Posted by RM7 View Post
Yes, but it depends on how far they want to go in that direction and just how "autonomous" they want to make it. The bigger picture IMO is that starting a new automotive company is a huge endeavor. The investment in production lines, tooling, manufacturing, certification and production, etc., this is a gigantic undertaking. Tesla has done it...so far, but as other manufacturers spool up their manufacturing and design capacity for EVs...it remains to be seen if Tesla can survive the competition that will be coming in the next decades. Keep in mind, what Tesla has accomplished is nothing short of starting up a big automotive manufacturer in a world that hasn't seen any real movement in this respect for decades.

To be successful, Apple would need to go into this headfirst, crazy investment and money would need to be generated, they would need to bring something useful to the industry and then need to be able to continually improve that or expand markets.
And I still say had not Tesla basically had all the industry capital investment all to itself and those investment dollars were spread around to the other Top 4 automotive manufacturers, Toyota, Ford, GM, and Stellantis, I doubt Tesla would have achieved what it did and has so far. Tesla has no union labor and its associated pension liability, no legacy EPA penalties, and no fleet of billions of ICEV to support (i.e. logistics), so as a startup it had an easier path to carve than the legacy automotive sector would have. Tesla's lineup needs a drastic refresh and a move to 800V architecture. Billions more investment capital that is now not as plentiful as it once was with EV sales leveling on the curve.

Slow refueling is simply the major drawback to EV adoption. The EV'ers try as hard as possible to put lipstick on the charging issue, but most of the market sees it for what it is.
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      03-02-2024, 08:43 AM   #22
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Quote:
Originally Posted by Davil View Post
Itís all about the self driving.

What hell is that. Thankfully itís another 10+ years away. Rejoice.

Electric cars. Self driving cars. Horrendous.

Our era is over soon forum friends. Maybe 10 years. Itís ok. Iíll be an old man by then that may benefit from self driving. Though I truly hope not.
Self-driving, if it ever happens, will be pods, which max speed is 25 MPH.
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