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2010 2011 BMW 5 Series Forum F10 BIMMERPOST Universal Forums General BMW News and Cars Discussion Would BMW Benefit From Purchasing Jaguar Land Rover? Some Analysts Think So
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      09-19-2019, 12:01 PM   #23
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BMW is already saddled with the Mini albatross. Why add another?

Tesla is a different story but price likely way too high.
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      09-19-2019, 12:09 PM   #24
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BMW has been there done that. BMW learned what they needed to improve the X series, e.g. Hill Decent for one and sold it off to Ford who took what they wanted, e.g. grill look then Ford sold to Tata.

LR have had BMW engines...https://en.wikipedia.org/wiki/Range_Rover_(L322)

People sure have short memories, https://en.wikipedia.org/wiki/Land_Rover
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      09-19-2019, 12:13 PM   #25
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Where is the guy that preaches in this forum how great and most selling SUV Range Rover is?

No, BMW should not buy these brands. Rather improve what they have. There is lots of work to be done.
Start with firing the design team and improve the reliability please.

Jaguar came with a beautiful range of vehicles but price them -unjustifiable- too high for what they are, playing in a niche where they want to belong but they donít. Design is not everything. Some materials, fit and finish and reliability are common issue.
LR is a walking dresser on wheels, ugly AF and unreliable. No thank you.
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      09-19-2019, 12:29 PM   #26
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BMW could do wonders for JLR. Look what they did for Mini. With BMW at the helm, they would put decent engines in the JLR range instead of the rubbish they produce today, would dramatically improve their tech and interfaces and would transform overall reliability, which is very poor.
I hope they don't however as it could take BMWs eye off their own ball for several years.
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      09-19-2019, 01:12 PM   #27
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I would think that with so much Brexit uncertainty right now there would be zero chance that BMW would even think of doing this right now.

Even without that, trying to think what the resulting merger would look like down the road. I'd imagine they would want to put BMW engines in Range Rovers which might take a bite out of their own SUV / SAV sales. Considering that that segment is their big money maker right now and already having a VERY full line up of every size SUV you could think of, not sure they would want to risk cannibalising their own SUV sales.

Same thing with Jaguar. If you slapped a BMW engine in a Jag, then you'd have a lot of better looking equivalents to current BMW offerings.

Maybe perhaps for their EV tech, as Jag seems much further along than BMW. But who knows what they have done behind the scenes.

Seems to me that spending that money on new tech would be money better spent.
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      09-19-2019, 01:39 PM   #28
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There is nothing complimentary about LR/RR as they more or less play in the same space as BMW.

This is where VW Group is well structured with clear separate markets for VW, Audi & Porsche (I know they have many more brands, but these are the biggies in the US).
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      09-19-2019, 01:58 PM   #29
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I could see LR/RR being beneficial, but jaguar looks like nothing but downhill. Sure the designs have improved, but there isn't much of a customer base for them. And their quality control sure didn't help that.
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      09-19-2019, 02:28 PM   #30
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Imagine a Range Rover with BMWs I6 and V8 plus iDrive based infotainment. That sounds like a winning combo.
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      09-19-2019, 02:30 PM   #31
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Quote:
Originally Posted by nachob View Post
BMW needs to take that money and use it for R&D to reduce plastic in their cars and or at least use Japanese plastic that lasts more than 5 years. They need to hire people from Denso to show them how to build a GD radiator, expansion tank, injectors, fuel pumps etc. They need to hire the best trim builders or at least buy a company that can show them how to build cars that last and are reliable. None of these companies will improve their reliability. They have already sold their souls to chase everyone down the suv path. If anything, maybe they can buy Porsche who can show them the proper placement of a nav screen in a sports car. Maybe they can also buy a car company like Toyota that can show them how to make cars that don't spin bearings and finally they can buy Audi to show them how to make good looking cars again.

So no, they shouldn't buy another company that doesn't bring something they need to the table.

: )
Old news.
That applies to E chassis era cars from the 2000s.
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      09-19-2019, 02:36 PM   #32
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Quote:
Originally Posted by clee1982 View Post
Cash rich and not buyback? put back in R&D and start catch up on electric vehicle!
Better yet, BMW/Quandt Family should purchase Tesla outright, move production out from under circus tents and oust Musk!
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      09-19-2019, 02:40 PM   #33
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Quote:
Originally Posted by bucketfoot View Post
There is nothing complimentary about LR/RR as they more or less play in the same space as BMW.

This is where VW Group is well structured with clear separate markets for VW, Audi & Porsche (I know they have many more brands, but these are the biggies in the US).
Skoda and Seat are the other VW Group brands not sold in the US and Canada.

Rumor has it that Czech built Skodas are even better cars than most VWs and this is why they are hesitant to being the brand to the US. There were plans to launch Skoda in the US back in 2017 but got scrapped in pursuit of emerging markets like India.
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      09-19-2019, 02:46 PM   #34
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Skoda was sold in Taiwan (not sure if still is) was good value and when I "looked" at it definitely was good value for the money
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      09-19-2019, 02:50 PM   #35
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Quote:
Originally Posted by clee1982 View Post
Skoda was sold in Taiwan (not sure if still is) was good value and when I "looked" at it definitely was good value for the money
I like the Skoda Superb Sedan.
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      09-19-2019, 03:00 PM   #36
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      09-19-2019, 04:01 PM   #37
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YEESSSSSS... Range Rover and Jaguar needs some bigger grilles!!!
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      09-19-2019, 04:39 PM   #38
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Didn't BMW already buy Land Rover once. ... and used that info to launch/develop the X5?
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      09-19-2019, 04:47 PM   #39
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Quote:
Originally Posted by JustChris View Post
Didn't BMW already buy Land Rover once. ... and used that info to launch/develop the X5?
Yes back in the 1990s. And L322 Range Rovers used to have BMW V8s for a while which were replaced by Jaguar V8s after 2006 until the model's end of life in 2012. The LR322 RR was produced between 2002-2012. The last of the good looking RRs in my opinion.
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      09-19-2019, 05:55 PM   #40
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"They also said the German automaker would have to be less conservative."

Good Luck with that!

I don't think there will be a buyout at least just yet. A lot of sharing and cooperation in many areas especially in Electric expertise,platforms and current engines. Which you can see new Range Rover and Jaguar prototypes or mules in Munich utilising BMW V8's. There is a lot going on in Munich and certainly BMW Group are investing for the future and that also includes in Brexit Britain.
Some of the ventures BMWi have signed up to.
But also sharing platforms for smaller projects that could jointly be built such as the next line of X1 and equivalent Jaguar model.
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      09-19-2019, 08:01 PM   #41
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Bad idea.
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      09-19-2019, 09:05 PM   #42
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Quote:
Originally Posted by IK6SPEED View Post
As hinted to in Post #1, I was surprised when BMW sold Land Rover to Tata some 20 years ago wondering if it was an effort to tank the brand for their own benefit.
Bmw did not sell JLR to tata. Ford did
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      09-19-2019, 09:06 PM   #43
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Quote:
Originally Posted by MRV99 View Post
Quote:
Originally Posted by Penguino View Post
This will be the most strategic acquisition for BMW. Imagine the Range Rover Line up with the BMW platform and drivetrain, B58 and N63 engines?

It would make RR perfect.
I am sorry but the wife had x5's (e53 and 3 e70's all V8's) and did not really like the F15 so she moved over to the RR sport Supercharged. She likes the RR better than the X5. Personally I think the SC v8 in the RR is better than the BMW TTv8.

As for electronics, Land Rover would GREATLY BENEFIT from a merger with BMW. LR tech is basically Ford's interpretation of the Sync system on top of what LR had and is shit. Not to mention all the stupid features which LR implements in there own way which is super frustrating. The adopted some ford ideas like cutting all power once a car door is opened so you can't shut a window once the car is shut off and a door is opened. Or the stupid fact you cannot lock the car if anything is opened. So if you lock the door before your kid shuts the door it won't lock. The list just grows form this
No way! Bmws twin turbo v8 is so much better...
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      09-19-2019, 09:12 PM   #44
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Quote:
Originally Posted by JMAN1111 View Post
Quote:
Originally Posted by MRV99 View Post
Quote:
Originally Posted by Penguino View Post
This will be the most strategic acquisition for BMW. Imagine the Range Rover Line up with the BMW platform and drivetrain, B58 and N63 engines?

It would make RR perfect.
I am sorry but the wife had x5's (e53 and 3 e70's all V8's) and did not really like the F15 so she moved over to the RR sport Supercharged. She likes the RR better than the X5. Personally I think the SC v8 in the RR is better than the BMW TTv8.

As for electronics, Land Rover would GREATLY BENEFIT from a merger with BMW. LR tech is basically Ford's interpretation of the Sync system on top of what LR had and is shit. Not to mention all the stupid features which LR implements in there own way which is super frustrating. The adopted some ford ideas like cutting all power once a car door is opened so you can't shut a window once the car is shut off and a door is opened. Or the stupid fact you cannot lock the car if anything is opened. So if you lock the door before your kid shuts the door it won't lock. The list just grows form this
No way! Bmws twin turbo v8 is so much better...
I assume you have driven the Range Rover SCv8 and Ttv8 for a period of time that is longer than a test drive. Can you explain why the TTv8 is way better?
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