[Jason]

BIMMERPOST NEWS

Red Sparrow: BMW 7 Series makes iconic appearance in gripping new movie. BMW is exclusive automotive partner of the spy thriller from 20th Century Fox Film.

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February 16, 2018

Munich. The BMW 7 Series has landed a major Hollywood role alongside Oscar-winner Jennifer Lawrence in Red Sparrow, the new spy thriller from 20th Century Fox Film, which will open in cinemas on 2 March.

Jennifer Lawrence plays Dominika Egorova, a prima ballerina with Russia’s world-renowned Bolshoi Ballet. When she suffers a career-ending injury, Dominika and her mother are facing a bleak and uncertain future. That is why she finds herself manipulated into becoming the newest recruit for Sparrow School, a secret intelligence service that trains exceptional young people like her to use their bodies and minds as weapons. After the training process, she emerges as the most dangerous Sparrow the program has ever produced. Dominika must now reconcile the person she was with the power she now commands, with her own life and everyone she cares about at risk, including an American CIA agent (Joel Edgerton) who tries to convince her he is the only person she can trust.

The cast also includes British actor and Oscar-winner Jeremy Irons as a two-faced Russian general; Oscar-nominated actress Charlotte Rampling as chief instructor of the Sparrow School; Matthias Schoenaert as head of the Russian Secret Service and Mary-Louise Parker as a U.S. informant.

The BMW 7 Series accompanies Dominika on her journey from elegant and graceful prima ballerina to self-assured secret agent. The luxury sedan reappears at key moments in the plot, including the scene where Dominika is driven to the secret Sparrow School for the first time. The drive through the snow-covered Russian landscape, assisted by the BMW xDrive intelligent all-wheel-drive system, symbolises the transition from Dominikas’s past to her mysterious, but exciting future.

“We were excited about this suspenseful adaptation of the bestselling novel Red Sparrow from the beginning. Jennifer Lawrence as Dominika embodies an elegant and strong agent. The BMW 7 Series and its positioning suit her character perfectly,” said Uwe Dreher, head of Brand Communications BMW.

“We have been working with BMW to find the best project that could fit the BMW 7 Series,” said Zachary Eller, Executive Vice President, Marketing Partnerships, 20th Century Fox Film. “When this opportunity came around, we were thrilled with the natural fit of story and car and the ability to complement our campaign with BMW’s marketing.”

The BMW 7 Series Sedan has made numerous appearances in the glamorous world of secret agents and spy thrillers. Who could forget the legendary performance of the BMW 750iL in the James Bond film Tomorrow Never Dies, which caused a sensation back in 1997, with a range of new technology like a remote control via touchpad phone. In general, BMW vehicles have a long been featured on the big screen, including in iconic films like Mission: Impossible and the James Bond franchises. BMW is also a long-standing partner of the Directors’ Guild of America, whose annual DGA awards are highly respected in Hollywood and across the film industry.

As part of the cooperation with 20th Century Fox Film, BMW will be promoting Red Sparrow widely through its own digital channels and print campaign.

The film was shot on location in London, Budapest and Vienna between January and April 2017 and was directed by Francis Lawrence. Red Sparrow will debut in cinemas on 2 March.

[EL Jeffe 5]

First

[MSCD]

Very cool to see. Need the 8 in a Marvel movie!

[DeeKay]

Originally Posted by MSCD

Very cool to see. Need the 8 in a Marvel movie!

Tony Stark is a historically an Audi R8 kind of guy

[MSCD]

Originally Posted by DeeKay

Tony Stark is a historically an Audi R8 kind of guy

Yep, Audi have done a good job with placement. The A/S8 and A7 used a lot as well as the RS8. Black Panther has Lexus... maybe Captain America can get the new 8 series!

[Germanauto]

Yet this still won't do anything for sales lol.

[Germanauto]

Originally Posted by MSCD

Yep, Audi have done a good job with placement. The A/S8 and A7 used a lot as well as the RS8. Black Panther has Lexus... maybe Captain America can get the new 8 series!

BMW has done some placement in Bollywood films.

[sharocks]

No one wants the G12. Not even the G12.

JLawls however

[LemonOne]

That 7 Series looks so old. Hope this marketing helps the sales.

[ksa]

The only car for a highly trained assassin I'd say. Lol.

[CP911]

I adore the front end of this car. Classy classy. Don't know what else to say. Hockey stick on the side still a big no...

[M3 Adjuster]

well at least we get to see the car this time... unlike the Mission impossible post..

[delrosa81]

Originally Posted by M3 Adjuster

well at least we get to see the car this time... unlike the Mission impossible post..

I do find the new 7 Series does look abit oddball compared to the rest of its siblings. But if I could afford it, I would still get one however as it has an awesome interior. Contrary to what most feel, I prefer the modern BMW interiors as compared to the Modern Mercs interior. but thats just my opinion.

Product placement in movies is very effective. Like for example Jack Ryan The Recruit, got me hooked on Porsche Design Phones even though I know its just an overpriced phone with not much difference as compared to the mass market sibling model.

[emulajavi]

This G11/G12 has one of the best looking front-end of a recent BMW. It’s what the F01 should have been from the start with the hood line properly placed.

Perfectly balanced and elegant.

[Germanauto]

Originally Posted by emulajavi

This G11/G12 has one of the best looking front-end of a recent BMW. It’s what the F01 should have been from the start with the hood line properly placed.

Perfectly balanced and elegant.

Yup the design would have been great in 2009! Unfortunately it's bland as hell next to today's competition, inside and out.

[iamdabest1]

Why would anyone watch anything with that DummycRat Jennifer Lawrence ?

[MalibuBimmer]

Originally Posted by iamdabest1

Why would anyone watch anything with that DummycRat Jennifer Lawrence ?

Sure. Why not? Unlike the current P*OTUS she is only pretending to be a compromised Russian agent.

[ImGoingPlaces]

she was really good in silver linings playbook

[dmboone25]

You mean PAID for, not landed a spot.

[TheBry]

Originally Posted by emulajavi

This G11/G12 has one of the best looking front-end of a recent BMW. It’s what the F01 should have been from the start with the hood line properly placed.

Perfectly balanced and elegant.

As an owner, I couldn't have said it better myself

[TheBry]

Originally Posted by Germanauto

Yup the design would have been great in 2009! Unfortunately it's bland as hell next to today's competition, inside and out.

Having owned both, I disagree. But, that's the beauty of opinions -- they're subjective. We agree to disagree

[uniqueMR]